Viral+Video

=Viral Video= Ryan Garrison

What is a Viral Video?
A viral video is any video online that has been spread around the internet in a very fast and wide pattern. A viral video can literally be any video and there is no real way to see whether a video will go "viral" or not. Viral videos have ranged from being shocking, to funny, to rare, to extremely informative. The term viral video borrows the way that a disease or sickness might spread to people within a community to represent how videos spread on the internet community in such a fast fashion. These videos can even range from being poorly made to being extremely well made.

Some of the more popular examples of a viral video are shown below.

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The methods of viral videos have led some companies to try and utilize viral video making into a viral marketing that would seek to market a product by incidentally making something go viral. The difficulty is that a person can never truly know whether their video will go viral on the internet so it truly is a gamble sort of marketing scheme. If it does work then it is a really great means to garnering attention for a company's product. Perhaps the two most notable examples of viral video marketing by a company are shown by the companies "Old Spice" and "Dos Equis" in their respective videos below. media type="youtube" key="owGykVbfgUE?rel=0" height="315" width="560" media type="youtube" key="L-4zfsy6rsM?rel=0" height="315" width="560"

Perhaps one of the poorer examples of a recent marketing campaign by KFC is shown below. This tried to be a video to go viral but it did not do much of anything for the company. *Warning* There is some adult language in the following example. media type="youtube" key="OagINkapBkc" height="360" width="640"

Sources: http://www.viralvideos.com/ http://mashable.com/follow/topics/viral-video/ http://www.wilsonweb.com/wmt5/viral-principles.htm http://mashable.com/2009/05/25/youtube-video-memes/

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